Classic American
Tattoo Flash.

History

From Mummies to Coney Island.

In the world of classic tattoo art, before the image was marked on the body, there was the flash. These bold iconic designs were created by tattooists on sheets of paper and displayed in tattoo parlors. They’re part of the landscape of carnivals, Coney Island, and penny arcades.

Tattoo flash images caught customers’ attention because of what they represent — symbols and signs of love and beauty, of travel or time served, of war and military service. Amulets, mementos, or status symbols. Whether elaborate or plain, the images suggest romance, travel, patriotism, and adventure.

How the West Got the Word

Following James Cook’s expedition to Tahiti in 1769, the islanders’ term “tatatau” — to hit or strike — gave the West the word “tattoo.” Very quickly, a uniquely Western style emerged as ex-sailors opened the first shops in port towns. Designs served as souvenirs of voyages, charms against the sea, or reminders of loved ones back home.

Japanese Influence

Japanese tattooing transformed Western flash by expanding the iconography. As sailors returned from Japan newly tattooed, others wanted similar images. Japanese tattoos were distinctive in that aesthetics were the main concern — decorative above all. Artists like Sailor Jerry were among the first to incorporate this into American flash.

The Talismanic Tradition

A swallow represents a safe return home — the bird’s landing on a ship was understood as a sign that land was nearby. “Hold fast” was supposed to ensure a sailor wouldn’t lose his grip in the rigging. A pig and a rooster — two animals that can’t swim — were worn as ironic amulets against drowning. One of the most poignant is the image of a ship in full sail, captioned “homeward bound.”